Editorial playlists are one of the most effective tools for gaining exposure on streaming platforms like Spotify, Apple Music, and Deezer. These playlists are curated by in-house editors, and the good news is—they are completely free. Here’s why and how you can position your music to get featured:
Why Editorial Playlists Are Free
- Platform Credibility: Streaming platforms like Spotify and Apple Music aim to provide listeners with high-quality music tailored to their tastes. Charging artists for placement would compromise the integrity of their playlists and erode listener trust.
- Artist Empowerment: Editorial playlists are designed to support emerging and established artists alike. By offering free inclusion, platforms foster creativity and enable fair opportunities for everyone.
- Content Discovery: These playlists are curated to enhance user experience by recommending the best music, regardless of an artist’s budget. This strategy keeps listeners engaged and subscribed to the platform.
- Listener Trust
Streaming platforms aim to provide users with the best possible listening experience. Curating playlists based on quality and relevance, rather than paid inclusion, ensures credibility and user satisfaction. - Artist Support
Editorial playlists are designed to promote deserving music, whether from emerging or established artists, without financial barriers. This levels the playing field for everyone. - Enhanced Discovery
By curating playlists for specific moods, genres, or trends, platforms enhance the discovery process for listeners while showcasing diverse artists.
Criteria for Getting on Major Playlists
- High-Quality Music
- Your track must be professionally produced, mixed, and mastered.
- It should stand out and align with the style of the playlist you’re targeting.
- Strong Metadata
- Ensure your song’s metadata (title, artist name, genre, etc.) is accurate and complete. This helps curators identify your music easily.
- Timely Submission
- Submit your song at least 2-3 weeks before its release date through the playlist submission tool on platforms like Spotify for Artists or Apple Music for Artists.
- Engagement Metrics
- Curators often look at streaming numbers, listener retention, and playlist adds to gauge a track’s popularity and potential.
- Build momentum before release by promoting pre-saves and generating organic buzz.
- Active Artist Profile
- Keep your artist profile updated with compelling visuals, a complete bio, and links to your social media. A professional profile reflects well on your brand.
- Targeted Promotion
- Focus on building your presence on smaller playlists and engaging directly with your audience to increase your streams and visibility.
- Genre Relevance
- Research the playlists you’re aiming for and ensure your music fits their theme or mood. Pitch your music accordingly.
- Consistency
- Regularly releasing music and staying active in the industry can make you more attractive to curators over time.
How iPubliciseAfrica Can Help You Get Playlisted
At iPubliciseAfrica, we’re dedicated to helping our artists achieve success. By becoming a subscribed member:
- Easier Playlist Submission
- With good music and as part of the iPubliciseAfrica family, your chances of getting playlisted increase significantly.
- As a subscribed artist, all you need to do is submit a playlist request through your user account. Our team ensures that your music is pitched effectively to the right platforms.
- Expert Support
- We understand the ins and outs of playlist placements and are committed to promoting our artists on major editorial playlists.
- Streamlined Process
- Our streamlined submission process eliminates confusion and helps your music reach the right curators quickly.
Final Thoughts
Getting your music onto editorial playlists takes effort, preparation, and patience. While these playlists are free, their exclusivity means you need to meet specific criteria to be considered. Focus on creating exceptional music, actively promoting your tracks, and strategically pitching to curators.
Editorial playlists are free to access, but the competition is fierce. By focusing on creating exceptional music, meeting platform criteria, and leveraging iPubliciseAfrica’s support, you can greatly improve your chances of success.
Start your journey with iPubliciseAfrica today and let us help you get the playlist exposure your music deserves!
By understanding the process and putting in the work, you can improve your chances of landing a spot on major playlists and significantly growing your audience.
